The distributive trade of F&B product industry in Malaysia recorded a compound annual growth rate ("CAGR") of 7.6% between 2022 and 2024, with growth for 2026 projected at 5.0%, driven primarily by the retail segment fuelled by seasonal sales and promotions across physical stores, social media and online shopping platforms. In 2026, the food, beverages and accommodation subsector is expected to grow by 6.6%. This is supported by an anticipated increase in tourist arrivals for business and leisure, as well as meetings, incentives, conferences, and exhibitions (MICE) activities, in line with the Malaysia Government's Visit Malaysia 2026 campaign.