Latest BMW car: Han (right) and BMW Group Malaysia head of sales Raymond Tan at the launch of the all-new BMW 7 Series Hybrid model

KUALA LUMPUR: BMW Group Malaysia has officially launched the latest hybrid version of the luxurious BMW 7 series model, priced at RM598,800 a unit.

The new BMW 7 Series Hybrid with eDrive technology offers industry leading innovation to the most advanced modern luxury limousine in the country, according to the company.

BMW Group Malaysia managing director and CEO Han Sang Yun who unveiled the new BMW 740Le xDrive said: “Since its introduction early last year, the BMW 7 Series has already redefined the idea of driving luxury in the premium automotive world, even taking home the much coveted World Luxury Car of the Year 2016.

“Here in Malaysia, we have already delivered over 600 units of the BMW 7 Series since its introduction which clearly shows the appeal of this luxurious limousine. Now the new BMW 7 Series Hybrid with eDrive technology will only set the benchmark even higher, offering to our customers the most cutting edge BMW eDrive technology which we have developed through our expertise with BMW i.”

Powering the new BMW 740Le xDrive is the latest 2.0 litre four-cylinder in-line engine with BMW TwinPower Turbo expertise derived from the EfficientDynamics engine family of the BMW Group.

The combustion engine develops a maximum output of 258HP with a peak torque of 400Nm. Paired with an equally optimised eight-speed Steptronic transmission, the 740Le xDrive charts a top speed of 250kph.

The car can accomplish a phenomenally notable maximum output of 113hp and a peak torque of 250Nm in pure electric driving mode.

The new BMW 740Le xDrive is available in black sapphire, imperial blue, mineral white, and sophisto grey. Inside, the upholstery is lined with exclusive Nappa leather while the interior trim finishes in poplar grain grey fine-wood.